What is 10:10?
10:10 is an empowering climate change campaign with the aim of getting individuals, companies and institutions to reduce their carbon footprints by 10% during 2010.
Why 10% in 2010?
Although politicians argue about targets for 2050 and 2030, the scientists say world emissions must peak and begin to fall within the next few years. That means we need deep cuts in the developed world as quickly as possible. The longer we leave it, the smaller our chance of avoiding disastrous warming.
Read more about the campaign @ The Guardian
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