Monday, May 27, 2019

The Three Kinds of People We Need to Fight India’s Air Pollution Problem (the WIRE)

I recently re-read the book Tipping Point by Malcolm Gladwell. I enjoyed reading it in 2003-04 and enjoyed going through it again, the long explanations, stories in stories, and how simple concepts led to big changes in various fields.

One recurring theme in the book is about the three agents of change: (a) connectors – network of likeminded people; (b) mavens – information specialists; and (c) salesmen – persuaders. This got me thinking about parallels in the world of air pollution. I see myself as an atmospheric scientist, but where is my place in the field of air quality management? Similarly, what is the role of likeminded people in this space, who are trying to push for a change – moving from dirty air to clean blue skies?

Following the same three-agents principle, I see three interlinking groups working in the field of air pollution: (a) Feeders (b) Drummers and (c) Changers. Read the full article @ the WIRE

Monday, April 01, 2019

Video - Short Film "Carbon" - Fighting for Oxygen in 2067

#Carbon, a powerful short - which takes on the big issue of pollution and will make people think hard

Monday, March 04, 2019

Poster - Lower Emissions Lead to Lower Concentrations

inspired by Einstein's relativity equation

We said this before and saying it again - if the goal is better air quality, then we have to target the emissions at the source.