Saturday, August 06, 2016

Youngistan Wants to Own a Car, Despite Heavy Traffic

However, a little more than half of those interviewed also admitted that driving would be a difficult task. Does owning a car still figure among the aspirations of young Indians, even in a traffic-choked city like Bengaluru? An attitudinal study on car ownership revealed that young adults are open to buying a car as soon as they can afford it. However, a little more than half of those interviewed also admitted that driving would be a difficult task due to traffic congestion.

The study, ‘Analysis of the influences of attitudinal factors on car ownership decisions among urban young adults in a developing country like India’, was conducted by Meghna Verma, M. Manoj and Ashish Verma from the MS Ramaiah Institute of Management and the Department of Civil Engineering, Indian Institute of Science (IISc.), Bangalore. It was published in a peer-reviewed magazine on Wednesday. The researchers conducted the survey in universities in Bengaluru. The average age of the respondents was 22 and they had about 6 months’ work experience. About 52 per cent of them were male. About 56 per cent had qualifications of post-graduation or above. The survey sample size was 700.

A comparison with Hong Kong showed that the share of youngsters choosing public transport (bus and metro) in Bengaluru is 66 per cent lower than in Hong Kong. Apart from the possibility of short commute distance and dependency on walking, the study also pointed to the perception of public transport as a reason for this difference.

“It is not just about today; we also have to look at tomorrow. Bengaluru has seen a lot of infrastructural improvements in the last five to ten years, but the situation remains the same, if not worse. We will have to reduce car ownership eventually, and dissuading youngsters who will be part of the workforce in the next few years, will help,” said Prof, Ashish Verma from the IISc.

Read the full article @ the Hindu

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