Xiaomi, no stranger to price disruptions, is one of the cheapest air purifiers in this category. Air purifiers are expensive in India - they range in price from nearly Rs. 17,000, up to Rs. 40,000. So how is Smart Air priced at Rs. 3,399? The company is also selling a one-year kit, with six HEPA (high-efficiency particulate air) filters, at just Rs. 8,394. Jay Kannaiyan, India Head at Smart Air Filters spoke to Gadgets 360, sharing the story of the company's origins and its operations in India, and its future plans.
"This is frugal innovation. People ask us why is this so jugaad? It's because we're breaking down this concept to its basics," he says. "It's just enough. It's not putting any glitz and glamour on it. It's minimalist. It has no buttons, no LED lights, and it just works."
So he sourced the HEPA filter from Chinese e-commerce website Taobao, strapped it to a fan, bought a Dylos laser particle counter, and verified that there was a dramatic drop in PM 2.5 particles within an hour. After running the same tests for 8 hours, he saw that the levels dropped to within the acceptable guidelines from WHO.
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