Wednesday, December 05, 2012

Hairy Nose from Clean Air Asia (BAQ 2012)

The Hairy Nose campaign was launched at the three-day Better Air Quality (BAQ) 2012 conference, organized by Clean Air Asia, the Hong Kong SAR Environmental Protection Department and The Hong Kong Polytechnic University, which will kick off on December 5, 2012 in Hong Kong. The campaign which consists of a online video, a micro website where people can check pollution levels in their city and select their own nose hair styles will be rolled out after BAQ 2012 to a number of Asian countries where Clean Air Asia has regional offices and networks including China, India, Pakistan, Sri-Lanka and Vietnam

The Hairy Nose video can be seen
The Hairy Nose Micro site can be found at:

Top 100 cities with the worst air quality in the World (WHO, 2011).  

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